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NAQQASHI

A timeless Craft from Lucknow

Craft Research & Documentation    |    Publication Design    |    Traditional Indian Craft    |    NID Ahmedabad

As part of the Craft Documentation course at the National Institute of Design, this project focused on studying, researching, and recording the traditional craft of Naqqashi — a 200-year-old metal engraving practice found in the bustling lanes of Yahiyaganj, Lucknow.
 

Naqqashi, once flourishing under the patronage of the Nawabs, transforms ordinary utensils into intricate works of art and continues to hold deep cultural significance in the region. Through field visits, conversations with artisans, and first-hand observations, the documentation explores the craft’s origins, evolution, techniques, and impact on the local community.
 

Beyond understanding the craft itself, the project offered valuable lessons in empathy, collaboration, and contextual design — reinforcing how deeply craft is intertwined with identity, livelihood, and tradition.

The Full Document

Craft Collaterals

The project extended far beyond research and documentation — it was also a complete exercise in branding and identity design. From the book cover and logo to photography, print design, and visual storytelling, every detail was carefully crafted to create a cohesive narrative around Naqqashi.

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At the end of the documentation, a pocket section was designed to hold a brochure and a set of postcards — tangible takeaways for readers to carry with them, offering a concise overview of the craft and its legacy.

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This project was developed in collaboration with my teammates Lavanya Saini and Ashi Srivastava.

Branding & Identity Design

The Brochure Design

The Postcards

I am always excited to talk
design — and beyond.

Open to opportunities, collaborations, and conversations.

Social

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  • Dribbble

CV Link

Portfolio Website @Jyoti Singh

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