Four projects. Four different problems. One consistent approach.
Each case study documents the thinking behind the work — not just the outcome.
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01
PLAXONIC
Website Strategy · Information Architecture · Professional Project
Diagnosed a clarity problem disguised as a design problem. Restructured the IA and content hierarchy of an IT consultancy's website before touching a single visual — turning a cluttered site into a guided client journey.
Design Challenge: The website had all the information. It had none of the clarity. I fixed the structure before I touched the design.
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02
KALLISTI
E-Commerce UX · Brand Systems · Self-Initiated
Designed a mythology-driven dessert brand from the ground up — IA, user flows, brand system, and 48+ responsive screens. The challenge: make heritage feel usable, not ornate.
Design Challenge: How do you make ancient heritage feel modern and shoppable? Start with the story, then build the system.
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03
TRAVICI
Emerging Tech UX · AR/VR · Conceptual
Designed for spatial interaction and emotional confidence — an AR/VR travel platform where users explore destinations before booking. The UX challenge: make Web3 and immersive tech feel human, not intimidating.
Design Challenge: What does UX look like when the interface is space itself? Designed for wonder first, utility second.
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04
HEALTHESCAPE
Product Thinking · Wellness App · Self-Initiated
A holistic wellness app designed around behavior and routine — not just features. Focused on reducing friction in daily habit-building while maintaining a calm, intentional visual system.
Design Challenge: Most wellness apps add features. This one removed friction. Designed around how habits actually form.