PLAXONIC
Repositioning an IT consultancy through structure, clarity, and strategic design
Website strategy | Information Architecture | UX & UI Design
Role
UI UX Designer
Project
Website Redesign
Duration
6-8 Weeks
Year
2024
Tools
INTRODUCTION
Project Context & Challenge
Plaxonic is an IT consulting and services company working across cloud, data, and enterprise solutions. As the company grew, their website no longer reflected their maturity, capabilities, or credibility.
This project was not just about redesigning pages. It was about redefining how Plaxonic presents itself, communicates its services, and converts visitors into clients.
PROBLEM STATEMENT
The Real Problem
The existing website had all the information — but none of the clarity.
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Services were present but difficult to understand
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Navigation was cluttered and confusing
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Content did not reflect the company’s expertise or positioning
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The site felt generic and template-like
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There was no clear journey for a potential client
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Trust and credibility were not communicated effectively
For a consulting company, this is critical.
If users don’t understand what you do within seconds, they leave.
The issue wasn’t lack of content. It was lack of clarity.
THE BUSINESS
Understanding the Business
Before touching design, I focused on understanding:
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What Plaxonic actually does
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Who their clients are
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How they pitch themselves in real conversations
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What makes them different from other IT consultancies
This revealed a gap:
The company was far more capable than the website suggested.
The website was underselling the brand.
THE WEBSITE
Diagnosing the Website
A detailed audit of the existing website showed:
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Redundant pages and scattered information
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Poor hierarchy and unclear content grouping
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No logical flow from landing to services to contact
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Heavy text with little structure
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Lack of storytelling and proof
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Weak calls to action
The issue wasn’t visual. It was structural and strategic.
The problem wasn’t visual. It was structural.
THE STRATEGY
Strategic Decisions
Instead of jumping into UI, I made key structural decisions:
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Simplify and reorganize the entire navigation
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Group services based on user understanding, not internal jargon
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Create clear pathways for different visitor types
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Focus on credibility, clarity, and scannability
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Reduce noise and improve content hierarchy
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Design the website as a sales conversation, not an information dump
These decisions guided everything that followed.
Design started only after the structure was solved.
UX FLOWS
Information Architecture & Content Rethink
The biggest change in this project was the Information Architecture. I restructured the site into clear, meaningful sections:
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Who Plaxonic is
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What they do (services structured for clarity)
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Proof of work and expertise
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How to engage with them
This helped transform the website from: A collection of pages → into → A guided journey.
Content was broken into smaller, digestible sections with strong headings, improving readability and user flow.
INFORMATION ARCHITECTURE:
This is where the website truly changed.
THE DESIGN
Designing for Clarity, Trust and Conversion
With structure in place, the design focused on:
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Making services easy to scan and understand
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Highlighting expertise without overwhelming the user
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Creating visual breathing space
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Using layout and hierarchy to guide attention
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Placing CTAs strategically instead of randomly
The goal was simple: Help users understand, trust, and act.
THE DESIGN
Visual & Interaction Design
The UI was kept clean, professional, and modern to match the brand’s maturity.
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Consistent layout system across pages
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Clear typography hierarchy
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Structured content blocks
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Minimal visual noise
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Responsive layouts for better accessibility
The design supports the content — not the other way around.
UI DESIGN
Final Design Execution (Solutions)
WEB DESIGN
The Web Experience
A look at how structure, clarity, and layout come together across the website.
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THE RESULT
Outcome & Impact
The redesigned website:
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Better reflects Plaxonic’s expertise and professionalism
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Makes services easier to understand
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Provides a clearer user journey
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Improves credibility and brand perception
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Creates a stronger foundation for client conversion
More importantly, the website now communicates what the company actually does — clearly and confidently.
WHAT I LEARNT?
Key Learnings
This project reinforced an important lesson: Most website problems are not design problems. They are clarity problems.
By focusing on structure, content, and user flow before UI, the final design became significantly more effective.
