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Travici — AR/VR Powered NFT Travel Experience
Explore destinations in VR, interact in AR, and collect travel NFTs before you book your trip
AR/VR • Web3 • Travel • NFT • Immersive Commerce
Role
UI UX Designer
Project
Mobile Concept
Duration
15 Days
Year
2024
Tools
OVERVIEW
Project Context
Travici is an immersive travel platform that combines AR/VR experiences with NFT ownership, allowing users to virtually explore destinations and own digital travel collectibles linked to real-world places.
The platform reimagines how people discover, experience, and emotionally connect with destinations before physically visiting them.
This project explores how emerging technologies like Augmented Reality, Virtual Reality, and NFTs can create a new category of experiential travel commerce.
PROBLEM STATEMENT
The Problem
Why current travel platforms fail to create emotional confidence before booking
Travel inspiration today is passive and two-dimensional:
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Users scroll through images and videos with no spatial understanding of a place
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Travel decisions are made without emotional immersion
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Souvenirs are physical and disconnected from digital memories
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There is no way to “experience” a destination before booking it
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NFTs exist, but lack real emotional or experiential value for users
Gap Identified: No platform combines immersive virtual exploration with digital ownership tied to real places.
THE OPPORTUNITY
The Hidden Opportunity
What if users could:
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Walk through the streets of Paris in VR before booking?
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Place an AR version of the Eiffel Tower in their room?
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Collect limited-edition NFTs of places they explored?
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Build a digital travel memory vault even before the trip?
Travici sits at the intersection of: Travel Inspiration + Immersive Tech + Digital Ownership
THE USERS
Target Users
Primary Users:
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Tech-savvy travelers (22–40 yrs)
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Early adopters of AR/VR and Web3
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Experience-driven explorers
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People who value memories and collectibles
Secondary Users:
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NFT collectors
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Travel bloggers / content creators
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Metaverse and VR enthusiasts
THE CONCEPT
Core Concept
Travici allows users to:
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Explore destinations in VR
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Interact with landmarks in AR
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Collect destination-based NFTs
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Build a digital collection of travel memories
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Convert virtual interest into real travel bookings
USER JOURNEY
The User Journey
STAGE
DISCOVER
EXPERIENCE
INTERACT
COLLECT
CONVERT
USER
ACTION
Browses destinations
Enters VR
mode
Uses AR
Mints/collects NFT
Books trip
TRAVICI
EXPERIENCE
Immersive previews instead of photos
Walks through locations
Places landmarks in real space
Owns digital travel artifact
Emotional confidence to travel
THE CONCEPT
Why NFTs in Travel?
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Digital souvenirs tied to real places
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Proof of exploration and memory ownership
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Limited collectibles increase emotional value
THE KEY FEATURES
Travici Ecosystem — How all features connect
VR DESTINATION WALKTHROUGHS
Users can navigate inter-galactic spaces and landmarks in a 360° immersive environment.
DIGITAL TRAVEL VAULT
A personal gallery of explored places and owned collectibles.
TRAVEL CONVERSION
Integrated booking after immersive exploration.
AR LANDMARK PROJECTIONS
Place monuments and locations in the user’s physical space using AR.
NFT TRAVEL COLLECTIBLES
Each destination offers limited-edition NFTs tied to the experience.
UX DESIGN
UX Challenges
PROBLEMS
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Users unfamiliar with AR/VR
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NFT complexity
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Preventing feature overload
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Emotional engagement
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Motion fatigue in VR
SOLUTIONS
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Guided onboarding and progressive immersion
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Abstracted Web3 jargon into simple “Collectible” language
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Step-wise discovery of AR, VR, NFT features
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Designed for wonder, not utility first
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Controlled navigation and visual anchors
THE APPROACH
Design Approach
I followed a behavior-first design approach: Don’t design for features. Design for feelings.
The design focused on:
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Curiosity
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Exploration
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Ownership
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Memory creation
Wireframes prioritized immersion, minimal UI interference, and intuitive navigation.
THE INFORMATION ARCHITECTURE
Information Architecture across AR, VR and Web App
EXPLORE
EXPERIENCE
INTERACT
COLLECT
VAULT
THE PRINCIPLES
Visual & Interaction Design Principles
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Dark immersive UI to enhance VR experience
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Minimal overlays to avoid breaking immersion
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Spatial navigation patterns
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Gesture-friendly controls
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Cinematic typography and transitions
THE EXPERIENCE
The App Experience
UI DESIGN
From Exploration to Ownership — Screen Flow
The Splashscreen
The Homescreen
The Splashscreen is a brief but captivating visual introduction, featuring the app's logo against a cosmic backdrop. It sets the tone for the immersive experience users are about to embark on, serving as a mesmerizing gateway to the app's offerings.
The Homescreen presents users with a dark themed application with easy access to virtual destinations and the NFT marketplace. Users can explore celestial events, manage their NFT collection, and begin virtual journeys swiftly.
Description Screen
The Description screen provides users with a concise overview of the features and capabilities of the collection. It highlights key functionalities such as virtual travel, NFT staking, and access to celestial events.
OUTCOME
The Outcome & Impact
Travici demonstrates how future travel platforms can:
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Reduce decision friction
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Increase emotional engagement
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Create new revenue streams through digital collectibles
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Blend physical travel with digital memory ownership
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Designing for AR/VR interactions
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Simplifying Web3 for mainstream users
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Creating emotional UX before conversion
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Spatial interface thinking beyond screens
This project showcases designing for emerging technology ecosystems, where UX goes beyond screens into spatial experiences.
THANK YOU
Grateful you made it here — every project is a story, and I’m glad you shared this one with me.
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